Wim Hof’s son Enahm Hof has complete control of the $16.8 million Hof Empire, including the rights to his father’s name, and control of all social media feeds. Instructors have been sounding the alarm for years that they aren’t paid fairly, have to tithe 10% of their earnings, and feel exploited by the profit-driven enterprise that appears to be acting against Wim’s own values.